In a move that’s likely to impact millions of subscribers, Netflix has announced that it’s phasing out its cheapest ad-free plan. The change, which is starting in Canada and the UK, will see the Basic plan ($9.99/month) replaced by the ad-free tier ($15.49/month).
What Does This Mean for Subscribers?
If you’re an existing Netflix subscriber, you’ll be asked to choose from three plans:
- The $6.99 ad-supported tier (formerly the Basic plan)
- The $15.49 ad-free tier (formerly the Standard plan)
- The $22.99 ad-free 4K premium plan (formerly the Premium plan)
Why the Change?
Netflix is driving subscribers towards its ad-supported plan, which has gained significant traction since its launch in November 2022. The ad-supported plan has already reached 40 million users worldwide and accounts for 40% of new sign-ups in markets where it’s available.
What’s Next?
As Netflix continues to evolve its pricing strategy, it’s clear that the streaming giant is prioritizing its ad-supported plan. Whether you’re a new or existing subscriber, it’s essential to understand the changes and choose the plan that best suits your needs.
Stay tuned for more updates on Netflix’s pricing plans and the streaming wars!
