Meta’s attempt to promote transparency in AI-generated content has backfired, as its AI detection system is mislabeling real photos as “Made with AI” on its platforms. The feature, launched in February 2024, aimed to tag photos created with AI tools across Facebook, Instagram, and Threads. However, the system has been consistently incorrect since its rollout in May 2024.
Photographers and Users Cry Foul
Many photographers and users have taken to social media to express their frustration and disappointment. Their genuine photos, taken with cameras or smartphones, are being wrongly labeled as AI-generated. This has sparked concerns about the accuracy and reliability of Meta’s AI detection system.
A Label of Controversy
The “Made with AI” label, visible only on mobile apps, has become a symbol of controversy. Meta’s approach has drawn criticism from the photography community, with many calling for the feature to be scrapped or revised.
Meta Acknowledges Feedback
In response to the backlash, Meta has acknowledged the feedback and is re-evaluating its approach. The company aims to ensure that the labels accurately reflect the amount of AI used in an image.
A Call for Accuracy
As AI technology advances, it’s essential to develop detection systems that are reliable and accurate. Meta’s misstep serves as a reminder of the importance of getting it right. Until then, photographers and users will continue to question the credibility of Meta’s AI detection system.
